Nykaa Fashion Introduces MIXT: A Freshly Baked Gen-Z Brand

Hydrabad, February , 2023: When it comes to finding the first in fashion Nykaa Fashion has established itself as the country’s most sought out destination. Now, India’s leading fashion and lifestyle platform introduces MIXT- a new Gen-Z focused label that is the latest addition to its house of brands. MIXT’s bold and unapologetic style reflects that of its audience, offering them styles and silhouettes to express their unique personality to the world. From streetwear-inspired pieces to eye-catching fusion-wear, MIXT is created for fashion’s rule-breakers and trendsetters.

Nykaa Fashion Introduces MIXT: A Freshly Baked Gen-Z Brand

A brand born of the desire to encourage self expression, MIXT’s design DNA celebrates fluidity and individuality that transcends societal definitions and encourages self love and expression.The label offers a wide choice in apparel and accessories such as footwear and bags, in designs that are youthful and high on style.

The launch collection presents some standout trends with cool prints, electric colours, asymmetrical hemlines and snazzy cut outs with flared pants, mini dresses, crochet knits and tie-up tops amongst others. It also takes current trends up a notch with pastel knee-high and combat boots, rhinestone bags, beaded and chunky jewellery which has taken Gen-Z fashion by a storm. “With MIXT, we are excited to present a label that is fashion forward and offers a form expression through personal style.

Nykaa Fashion Introduces MIXT: A Freshly Baked Gen-Z Brand

In a world where we’re always looking out for the coolest new things, MIXT comes through and calls truce with all the gram trends and gives the customer a piece of everything,” says Sumant Kasliwal, Brand Head – MIXT. Discover your favourite styles at MIXT from Nykaa Fashion  About Nykaa Fashion: Nykaa Fashion is the multi-brand e-commerce fashion offering from Nykaa, built on the pillars of premium curation and content, inspiring Indian customers to make the best choices for themselves. Nykaa Fashion is one of the fastest-growing fashion platforms in India and as of 2022, it houses 1600+ brands and 5.1 million+ SKUs across Women, Men, Kids, Luxe, and Home categories to appeal to every consumer.


Nykaa Fashion Introduces MIXT: A Freshly Baked Gen-Z Brand The Nykaa Fashion website and app is focused on being ‘discovery-led’ and ‘high on style’ giving a chance to browse through the latest trends and collections, along with engaging content. It offers a large assortment of brands that include Indian and western wear, footwear, bags, jewellery, accessories, lingerie, athleisure, sleepwear, home décor, bath, bed, kitchen, and more. Nykaa Fashion has built a strong portfolio of nine consumer brands – Nykd by Nykaa, Gajra Gang, Pipa Bella, Twenty Dresses, Likha, RSVP, KICA, IYKYK, and Gloot.

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